Patronas

Visual Identity & Website Design
Client: Patronas Real Estate Consultants
Website: www.patronasrec.com

Project Overview
Patronas, a strategic partner in real estate consulting and development, our goal was to create a visual identity that conveys clarity, trust, and intelligent growth. The scope included logo design, branding, digital and printed materials, and a custom website—each element crafted with intention and simplicity.

Our direction followed a minimalism: structured grids, functional clarity, and purposeful color. We brought together form and function to reflect the dual nature of the brand—solid foundations with forward momentum.

Deliverables
– Logo Design
– Brand Identity System
– Digital & Printable Business Cards
– Brand Guidelines Leaflet
– Website Design & Development
– QR Code Integration

Design Concept
The Patronas logo is composed of two key elements:
A geometric building icon—symbolizing structure, strategy, and growth—and a rounded, modern wordmark. The custom underline provides a visual anchor, communicating stability and foundation.

The typography uses the Comfortaa typeface, chosen for its geometric elegance and approachable tone. Its smooth curves and modern form mirror the values of professionalism, clarity, and innovation.

The color palette combines Hoki blue (#628B9C), Pomegranate red (#EF3F2E), and Malibu light blue (#74C9F1), harmonized with black and white sand (#F5F5F5). This blend speaks to both the trustworthiness and bold energy of Patronas.

Digital & Print Integration
A crucial aspect of the project was building a seamless bridge between physical and digital touchpoints.

To achieve this, we designed printable and digital business cards embedded with QR codes. These codes connect instantly to digital profiles, portfolios, or contact flows—uniting the physical presence of the brand with its digital functionality.

The brand guidelines leaflet follows the same principle: tactile and minimal, with QR access to dynamic brand assets and digital resources.

Website Design
The website was built from the ground up to reflect the same visual and strategic values: minimal architecture, color accents with purpose, and direct user pathways. It is clean, responsive, and designed for scalability. Navigation prioritizes information clarity and conversion.

Typography, layout, and iconography carry over the identity system, maintaining visual consistency while supporting functional usability.

Outcome
We created a cohesive, future-facing brand system for Patronas—one that balances structure with expression, tradition with innovation. Through visual identity, digital design, and thoughtful print integration, we positioned Patronas as a trustworthy, modern partner in real estate.

This project reflects 3TA Design’s commitment to meaningful design with minimalist precision.