Psi Social PBE

PsiSocial PBE (Social Initiative from the Institute of Evidence-Based Psychology - PBE, Brazil)

Focus: Brand Identity Design, Logo Creation, Website Design, Information Architecture, CMS Catalogue Implementation

Goal: To establish a complete brand and a secure, accessible digital platform to connect individuals seeking affordable, evidence-based mental health care with qualified professionals in Brazil.

The Challenge
The project required establishing a brand identity from scratch that immediately conveyed trust, empathy, professionalism, and social commitment. This visual foundation then had to be translated into a functional website that solved critical UX challenges:
Identity Creation:
Design a logo and visual language that resonates with the sensitive nature of mental health while emphasizing "evidence-based" scientific rigor.

Building Trust & Safety:
The entire digital experience, from the logo to the site structure, needed to communicate ethics, responsibility, and confidentiality.

Administrative Scale:
Efficiently manage a growing roster of psychologists, ensuring every professional holds a valid CRP license via a user-friendly system.

The Solution:
Integrated Branding and Data-Driven Design
1. Brand Identity & Logo Creation
We developed the complete brand identity for PsiSocial PBE.
Logo Design: Created a logo that visually represents the core values: the union of psychological care and social commitment, conveying warmth, support, and scientific integrity.

Visual Language:
Established a calming, professional aesthetic (color palette, typography, tone of voice) that guides the entire user experience and instills confidence in a vulnerable patient population.

2. Web Design Solution (UI/UX)

The established brand was seamlessly integrated into the digital platform built on Wix.

Empathetic UI: The clean, inviting interface uses the new brand elements to establish a safe, non-judgmental digital space.

CMS-Driven Psychologist Catalogue: Utilized the Wix CMS to power a dynamic and scalable psychologist directory. This allows the team to easily update and manage profiles (including required CRP status, training, and specialties), ensuring patients view a verified and current list of professionals.

Secure Service Gateway: The Wix Members Area was customized to provide a secure, gated access point for service access and patient-psychologist matching, reinforcing confidentiality and the integrity of the therapeutic process.

Technical Base & Implementation

Platform: Wix

Key Technical Skills: Brand Identity Development, Logo Design, Expert implementation and customization of the Wix Members Area, and proficient use of the Wix CMS for scalable service catalogue management.