Green Campus, Sustainability Meets Sports on Campus

Green Campus, a groundbreaking Erasmus+ Sport initiative led by ENAS, aims to integrate sustainability into university life through sports services. Our goal was to design a comprehensive suite of print and digital materials that would effectively communicate its mission and support campuses in fostering a greener, more responsible future. The scope included guides, handbooks, leaflets, and custom badges—each element crafted with intention and clarity.

Our direction followed a modern, clean aesthetic: a focus on legibility, accessibility, and purposeful color. We brought together form and function to reflect the dual nature of the brand—solid academic principles with a dynamic, eco-conscious identity.

Deliverables

– Comprehensive Visual Identity System
– Green Campus Label Guide
– Green Campus Handbook
– Green Campus Leaflet
– Custom Label Badges

Design Concept

The Green Campus visual identity is composed of two key elements:
A clean, nature-inspired design—symbolizing growth, interconnectedness, and sustainability—and a clear, modern typography. The layout provides a visual anchor, communicating the project’s mission with a sense of clarity and authority.

The typography uses a geometric sans-serif typeface, chosen for its modern and accessible tone. Its clean lines and simple forms mirror the values of education, clarity, and innovation.

The color palette combines fresh greens and blues, harmonized with neutral tones. This blend speaks to both the trustworthiness of an academic project and the vibrant, bold energy of its environmental mission.

Digital & Print Integration

A crucial aspect of the project was building a seamless bridge between its academic content and its accessible, user-friendly format.

To achieve this, we designed the materials with a unified visual system that translated effortlessly across both print and digital mediums. The guides and handbooks were crafted to be both informative printed resources and easily digestible digital references, ensuring the brand's presence remained consistent and functional.

The materials follow the same principle: they are clean and direct, with a visual aesthetic that supports the functional usability of the information they contain.

Outcome

We created a cohesive, forward-facing brand system for Green Campus—one that balances academic rigor with visual expression, and information with inspiration. Through visual identity and thoughtful print design, we positioned the initiative as a trustworthy, modern partner in promoting environmental stewardship across European campuses.

This project reflects our commitment to meaningful design that inspires and empowers sustainability.