Jacobs Coffee - 2D Animated Social Media

Jacobs Coffee Focus: 2D Motion Graphics, Character Design, Storyboarding, Sound Design, Social Media Video Content Goal: To create an engaging and culturally resonant social media reel (short-form video) campaign for Jacobs Coffee, promoting vibrant party and social events across Greece throughout different seasons and times of the year.
The Creative Challenge

The challenge was to capture the energy, diversity, and fun of Greek social life while maintaining a distinctive, brand-appropriate visual style for Jacobs Coffee. This required executing an end-to-end video production process internally, from initial concept to final sound mix, all while optimizing for rapid consumption on social media platforms.
The Solution: End-to-End 2D Animation Production

We delivered a comprehensive motion graphics solution that was visually dynamic, original, and fully customized.

Concept & Storyboarding: Developed the initial narrative and flow for the reel, creating a storyboard that mapped out key scenes promoting various social gatherings across Greece (e.g., summer island parties, winter city events).

Original Character Design: Created unique, appealing 2D characters specifically for the campaign, ensuring they were relatable and reflective of the modern Greek audience and lifestyle.

2D Animation Production: Executed the full animation using Adobe After Effects and Adobe Illustrator, translating the static designs and storyboard into fluid, dynamic motion graphics optimized for short-form viewing.

Sound Design & Editing: Managed the entire audio experience using Adobe Audition, including music selection, sound effects, and final mixing, to ensure the reel was high-impact and engaging even when viewed without sound (subtitles/graphics incorporated).

Tools Utilized

Animation & Motion Graphics: Adobe After Effects

Design & Illustration: Adobe Illustrator

Sound Production: Adobe Audition