Speak It: Christmas 2024 Celebration Pack

For the 2024 holiday season, 3TA Design collaborated with Scroll Stoppers to create a social media experience for Speak It that blends nostalgia with modern design. The concept was inspired by classic Christmas calendars—those daily surprises that build excitement throughout December. Our goal was to recreate that sense of anticipation and joy using the Instagram feed as our canvas.

We designed a 12-post series that forms a seamless grid when viewed together. The visual depicts a lively Athenian street during Christmas, filled with people, music, and movement. Out of the 12 posts, 9 are animated, bringing selected scenes to life with subtle, festive motion. The remaining 3 serve as still anchors within the layout, maintaining balance and visual rhythm.

The entire artwork was built in vector format to preserve clarity and consistency across digital platforms. Each post functions both individually and as part of the greater whole—encouraging users to engage with the campaign day by day, while gradually revealing the complete story.

This project emphasized storytelling through structure, color, and motion. The feed becomes a narrative, with each scroll uncovering a new layer of holiday spirit. From post timing to layout design, every element was carefully considered to evoke warmth, familiarity, and engagement.

Developed for Speak It under the creative vision of Scroll Stoppers, this campaign showcases how strategic design can transform a seasonal message into a memorable experience—bridging performance marketing and visual storytelling in a joyful, culturally grounded way.