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  • Writer's pictureAnastasios Chatzipanagos

"Peach Fuzz" Emerges as Pantone's 2024 Color of the Year

Color of the Year 2024

PANTONE 13-1023 Peach Fu

Pantone recently revealed its choice for the 2024 Color of the Year: "Peach Fuzz," a soft, pinkish-orange hue marked by a velvety and subtle allure.

Designated as "Pantone 13-1023 Peach Fuzz," this color encapsulates a sense of gentleness and subdued sensuality, as described by the renowned design and color authority.

Renowned for its color-matching system established in the 1960s, Pantone Color Institute meticulously selects the Color of the Year, conducting comprehensive color trend research. Leatrice Eiseman, the executive director of the Pantone Color Institute, highlighted that this year's selection echoes a collective yearning for closeness and connection.

In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.

Leatrice Eiseman

Executive Director, Pantone Color Institute™

Described as radiant with warmth and modern elegance, Peach Fuzz embodies compassion and effortlessly bridges the gap between the youthful and the timeless, according to Eiseman.

This marks Pantone's 25th Color of the Year selection, an annual tradition initiated in 1999 to engage the global design community and color enthusiasts in discussions about color trends. The selection process involves a team of experts who analyze various facets of culture—movies, art, fashion, design, and technological advancements—to determine the color influencing the zeitgeist.

Contrasting with the boldness of the previous year's choice, Viva Magenta, Peach Fuzz arrives amid a turbulent time globally, seeking to reflect the need for tranquility and respite amidst ongoing tensions.

Anticipated to appear across numerous products such as rugs, wallpapers, fabrics, cosmetics, and even in fashion trends sported by celebrities like Taylor Swift and the Rock, Peach Fuzz is envisioned to be an understated yet pervasive presence in 2024.

Described as a rediscovered neutral, Peach Fuzz is poised to make its mark on various surfaces and facets of everyday life, ushering in a subtle yet pervasive elegance reminiscent of an era seeking solace amidst chaos.

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